‘Paris Hilton is not a good role model. She is just sensationalism, which is not good for any prestigious brand’. Ok, ok don’t stone me, these are not my words. These are the views held by one Mr Fulvio Brunetta, who happens to be the president of the wine growers association of Treviso, the northern Italian city in the Veneto region where the famous Prosecco wine is made.
Ever since Paris started gracing the ads of Rich Prosecco, an Austrian manufacturer of the Prosecco wine, Mr Brunetta is on a venom-spitting spree. He feels that associating Paris Hilton with Prosecco is not a good decision and it will harm the goodwill of the prestigious brand.
Meanwhile, Gunther Aloys, Rich Prosecco’s Chief Executive and owner, does not seem to be impressed by Brunetta’s appeal. He says,
It’s as if someone from Champagne would oppose us selling champagne cans with Kate Moss for example. It’s just marketing and Paris Hilton is the most famous girl in the world.
Got my point, Mr Brunetta? Of course, you can come out with your own justifications to dislike Paris Hilton, but you just can’t deny the fact that Paris has the power to sell even a sinking ship.
Paris Hilton is much popular than Fulvio Brunetta and Prosecco put together! Don’t believe me? Just try the google search engine and you will be amazed to notice the difference.
Via: Reuters
