Hotel heiress Paris Hilton is the new face of sportswear giant Fila. The American socialite will front a print advertising campaign for the Italian company.
Fila reasons Paris’ sexy and fashion conscious social image that corresponds to that of the company, for their choice of the young starlet. The brand also believes that Paris will be an important trendsetter for 2007 and the endorsement deal will help them to tap her market appeal.
The one-year long contract is estimated to make Paris Hilton richer by 1.5 billion. Following he advertisement campaign, the sportswear company plans to introduce a Paris Hilton for Fila collection.
The photo shoot is taking place in a private location in Venice.
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Turner Magazine.com recently put Paris Hilton as the person not to envy in their special features column: PEOPLE NOT TO ENVY. Check it out on www.turnermagazine.com PEOPLE NOT TO ENVY is a column on Turner Magazine showcasing people young people who are famous but are not living exemplary lives that youths should follow. I read the article, and i found out many reasons i should never envy Paris Hilton, regardless of her wealth and fame.